- Golf legend Tiger Woods launched a new apparel partnership on Monday.
- He announced at the Genesis Invitational on the Riviera that he would be playing TaylorMade.
- Woods and Nike split in January after 27 years.
Tiger Woods will still play golf in his trademark red polo – albeit made by a different company.
Woods parted ways with Nike last month after 27 years, but announced a new partnership with TaylorMade Golf on Monday.
Woods has long used TaylorMade clubs. The company also recently filed trademark applications for Woods’ Sun Day Red brand — the red he adopted every Sunday when he played golf as a tribute to his mother, who said it was his “color of power,” according to the Associated Press.
She debuted the new look at the Genesis Invitational at the Riviera in Los Angeles on Monday, wearing an off-white hoodie from the line. The brand officially launches in May.
The announcement came as a surprise to some golf insiders, who had predicted a collaboration with Grayson Clothiers. There were hints that Woods would return to the company for his next partnership. Woods’ 14-year-old son Charlie was spotted wearing some of Grayson’s clothes over the weekend, Sports Illustrated reported.
On Saturday, Woods shared an Instagram photo teasing his announcement. Fans were quick to note her new Sun Day red The logo can be seen on his gloves.
Woods played all four rounds of the unofficial Hero World Challenge in December, his first competition in nearly eight months, as he recovers from foot surgery after the Masters. He is the tournament host for this year’s Genesis Invitational on the PGA Tour.
Woods’ meteoric golfing career after his win at the 1997 Masters was topped only by his ability to earn millions in support. At his peak in the late 2000s, Woods earned $100 million annually from the course, Forbes reported.
Endorsement income remained lucrative for Woods, even amid injuries and scandals. In 2009, after it was revealed that he had cheated on his wife, Elin Nordegren, he crashed his SUV into a fire hydrant near his home in Florida. He soon came clean about many mistrusts.
“I had an affair,” he said in 2010, according to the New York Times. “I was unfaithful. I cheated.”
His ex-girlfriend Erica Herman quit sexually harassing her A case was filed against him last year.
Woods recently underwent surgery on his leg, as well as four back surgeries, including fusing his lower spine following a car crash in Los Angeles in the days after the 2021 Genesis Invitational.
Forbes now lists his net worth at $1.1 billion.
Representatives for Woods did not return Business Insider’s request for comment.
The Associated Press contributed to this report.